Word of Mouth Research is an independent social research agency and consultancy. We use research and insight to understand people and organisations, and why they do the things they do. We support those that want to apply that knowledge to reduce social inequality and improve the well being of all.


We design and deliver engagement events involving the public and professionals. We work closely with clients to tailor events to ensure consultations are both productive and enjoyable. We regularly receive praise from participants and clients for the level of detail in planning, which leads to events where people feel they have been nourished by the process.

We use a range of methods and techniques to engage with audiences. We have pioneered the use of techniques such as Citizens Juries, Question Time, Hypotheticals, Design-an-Advertising Campaign and many more approaches, to ensure that our deliberative dialogue approaches are both fun and engaging.  We engage with people as citizens, customers, patients, service users and stakeholders. Our work opens up insights into their attitudes, experiences and expectations, and highlights the drivers and values that inform these. We then use these as a basis for useful, evidence-based recommendations to contribute to local and national policy debates and influence the shape and delivery of service


We are experts in the evaluation of complex social interventions.



Adam Crosier

Adam is co-founder and director of WOM. He previously worked with a range of disability charities as an expert adviser on research. He developed the use of customer journey mapping as an advocacy tool for disabled people, and helped Age UK develop strategies to re-orient services to support the cares of people living with dementia. In the 1990s he led research programmes that informed and evaluated the UK’s HIV/AIDS and sexual health public communication campaigns. He developed innovative research practices to understanding the needs and experiences of a range of ‘hard to research’ groups including injecting drug users, men who have sex with men and sex workers. Adam has a strong interest in tobacco control and led the research programme of the Big Smoke Debate that was influential in bringing about smokefree legislation in the UK.


Dominic McVey

Dominic has extensive experience of developing, leading and managing public health research projects, social marketing programmes and health communication strategies at national, regional and local level. As Director of Research for the Health Education Authority, the Multiple Sclerosis Society and the National Social Marketing Centre he initiated and managed programmes of research on health interventions; social capital and social exclusion; life course segmentations; large scale health and lifestyle surveys including surveys of ethnic minority populations and managed the development and evaluation of numerous complex public health intervention including the National AIDS Campaigns and The National Anti -Smoking Campaigns. He has also conducted qualitative insight work with many marginalised groups in society working across a range of settings including prisons, street outreach with homeless people and Roma communities. He has also instigated pan-European research projects and advised the EU and the WHO.

Dominic has published many research reports and written academic papers on research methods and programme evaluation, serves on several advisory groups and is an Associate Research Fellow at the London School of Hygiene and Tropical Medicine.