‘What people say, what people do, and what people say they do are entirely different things.’ Margaret Mead, Anthropologist
Word of Mouth Research is an independent social research agency and consultancy. We use research and insight to understand people and organisations, and why they do the things they do. We support those that want to apply that knowledge to reduce social inequality and improve the well being of all.
CONSULTATION AND ENGAGEMENT
We design and deliver engagement events involving the public and professionals. We work closely with clients to tailor events to ensure consultations are both productive and enjoyable. We regularly receive praise from participants and clients for the level of detail in planning, which leads to events where people feel they have been nourished by the process.
We use a range of methods and techniques to engage with audiences. We have pioneered the use of techniques such as Citizens Juries, Question Time, Hypotheticals, Design-an-Advertising Campaign and many more approaches, to ensure that our deliberative dialogue approaches are both fun and engaging. We engage with people as citizens, customers, patients, service users and stakeholders. Our work opens up insights into their attitudes, experiences and expectations, and highlights the drivers and values that inform these. We then use these as a basis for useful, evidence-based recommendations to contribute to local and national policy debates and influence the shape and delivery of service
EVALUATION AND IMPACT
We are experts in the evaluation of complex social interventions.