We are an independent, not for profit, research agency, specialising in public health and tackling social inequality. We bring expertise in social research, policy analysis and social marketing.
Our aims are to support and champion the delivery of social impact, and help ordinary people have a say in the decisions that affect them.
We work exclusively with public and third sector organisations – as well as service users and communities – to ensure that services are designed and implemented efficiently, effectively and in the public interest.
Our mission is to put people at the heart of decision making about public policy in order to
- make public services more accessible, more humane and more responsive
- improve outcomes by designing interventions that reflect how people really are than how we would like them to be
- help policy makers understand the impact of interventions by asking the right questions and adopting the best research designs
Our People
Adam Crosier, Director
Adam is co-founder and director of WOM. He previously worked with a range of disability charities as an expert adviser on research. He developed the use of customer journey mapping as an advocacy tool for disabled people, and helped Age UK develop strategies to re-orient services to support the cares of people living with dementia. In the 1990s he led research programmes that informed and evaluated the UK’s HIV/AIDS and sexual health public communication campaigns. He developed innovative research practices to understanding the needs and experiences of a range of ‘hard to research’ groups including injecting drug users, men who have sex with men and sex workers. Adam has a strong interest in tobacco control and led the research programme of the Big Smoke Debate that was influential in bringing about smokefree legislation in the UK.
Dom McVey, Director