Targeting interventions

Interventions and services need to be tailored and targeted to offer the best chance of success.

One size definitely does not fit all.

Segmentations identify clusters of groups that share key attitudinal and behavioural attributes Рand means of reaching them.  We have conducted several segmentations of the general public to target interventions on health for the Department of Health, and on messages for the BBC Digital Switchover scheme.

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